The Question to Ask Before You Pick a Creator Partner
Most newsrooms start by scrolling for creators. The ones building partnerships that actually work start somewhere else.
STEPP Framework
2 articles
In Newsroom - Influencer Partnerships, Disclosure Matters More Than You Think
Without rigorous, clear disclosure in every partnership, both the newsroom's reputation and the creator's authenticity are at stake.
The STEPP Framework: A Comprehensive Guide to Ethical Creator-Newsroom Partnerships
We offer a structured approach to navigating this emerging space while protecting what matters most: the public’s trust in journalism.