The Question to Ask Before You Pick a Creator Partner
Most newsrooms start by scrolling for creators. The ones building partnerships that actually work start somewhere else.
Case studies
3 articles
High Country News Went From Direct Mail to TikTok Creators to Reach a New Generation of Readers
How a 50-year-old newsroom experimented with social media creators to reach communities it hadn’t reached before while keeping loyal readers engaged
MLK50's Creator Residency Faced Every Ethical Complication. They Planned for That
How the Memphis newsroom set boundaries, handled a crisis, and built a model other outlets can follow
The Role of Influencers in Media
As influencers shape how young audiences get news, this piece explores what journalism can learn and where it must draw the line.