A YouTuber Is Broadcasting the World Cup to Brazil. A Network Used to Do That.
How CazéTV took over Brazilian sports media, and what newsrooms can learn from it
Case studies
4 articles
How a Journalist-Turned-Influencer Transformed Sports Broadcast In Brazil
From Twitch to World Cup Rights: How CazéTV Broke, and Repeated, Sports Media
High Country News Went From Direct Mail to TikTok Creators to Reach a New Generation of Readers
How a 50-year-old newsroom experimented with social media creators to reach communities it hadn’t reached before while keeping loyal readers engaged
MLK50's Creator Residency Faced Every Ethical Complication. They Planned for That
How the Memphis newsroom set boundaries, handled a crisis, and built a model other outlets can follow
The Role of Influencers in Media
As influencers shape how young audiences get news, this piece explores what journalism can learn and where it must draw the line.