The Reuters Institute's 2026 report confirms creators are essential to journalism distribution. Plus: joining WAN-IFRA's News Creator Exchange board, and what it looks like to invest in genuine partnerships
Introducing the STEPP Framework, MLK50's creator-in-residence experiment, and why disclosure matters more than you think
Without rigorous, clear disclosure in every partnership, both the newsroom's reputation and the creator's authenticity are at stake.
The Reuters Institute's 2026 report confirms creators are essential to journalism distribution. Plus: joining WAN-IFRA's News Creator Exchange board, and what it looks like to invest in genuine partnerships
Without rigorous, clear disclosure in every partnership, both the newsroom's reputation and the creator's authenticity are at stake.
We offer a structured approach to navigating this emerging space while protecting what matters most: the public’s trust in journalism.
Introducing the STEPP Framework, MLK50's creator-in-residence experiment, and why disclosure matters more than you think
How the Memphis newsroom set boundaries, handled a crisis, and built a model other outlets can follow
Learn how to set meaningful KPIs that reflect your newsroom’s mission, with practical tips for measuring impact, engagement, and community outcomes from influencer collaborations.
Newsrooms must set realistic expectations. Influencer partnerships are not a magic bullet for driving traffic or instant revenue.
As influencers shape how young audiences get news, this piece explores what journalism can learn and where it must draw the line.
Journalist-influencer partnerships offer new ways to reach audiences but raise ethical issues around credibility, objectivity, and transparency that must be managed to preserve trust.
While one cannot deny the influence of social media influencers, it is very important to remember that traditional journalism still plays a huge role in our society.
Journalists can learn from influencers by being authentic, engaging audiences, and transparent while keeping ethics intact to build trust and connect better. The future of journalism is community driven and interactive.
