A newsroom with no dedicated social staff used the cohort to assemble a cross-team working group and plan its first original creator collaboration, a series on the city's beloved sausage culture.
For a nonpartisan newsroom covering politics, the toughest part of a creator partnership came before any outreach: deciding which creators it could work with without putting its credibility at risk.
How a statewide newsroom known for long-form reporting turned to two Montana creators to build brand awareness in a market it was working to enter.
This spring, five newsrooms spent eight weeks building real creator partnerships from the ground up. Here is what they learned, and what it means for any newsroom considering this work.
How CazéTV took over Brazilian sports media, and what newsrooms can learn from it
From Twitch to World Cup Rights: How CazéTV Broke, and Repeated, Sports Media
Most newsrooms start by scrolling for creators. The ones building partnerships that actually work start somewhere else.
The industry found its next big thing. Newsrooms are still waiting for something useful.
The eight-week program, led by Influencer Journalism, will equip five newsrooms with funding, coaching, and a proven framework for creator partnerships
The latest High Country News collab proves the best creator partnerships aren't where you think
375 journalists lost their jobs at The Washington Post. The answer isn't solo vs. institutional but what we build between the two.
From Twitch to World Cup Rights: How CazéTV Broke, and Repeated, Sports Media
How a 50-year-old newsroom experimented with social media creators to reach communities it hadn’t reached before while keeping loyal readers engaged
How the Memphis newsroom set boundaries, handled a crisis, and built a model other outlets can follow
As influencers shape how young audiences get news, this piece explores what journalism can learn and where it must draw the line.
How CazéTV took over Brazilian sports media, and what newsrooms can learn from it
Most newsrooms start by scrolling for creators. The ones building partnerships that actually work start somewhere else.
The industry found its next big thing. Newsrooms are still waiting for something useful.
The latest High Country News collab proves the best creator partnerships aren't where you think
This spring, five newsrooms spent eight weeks building real creator partnerships from the ground up. Here is what they learned, and what it means for any newsroom considering this work.
The eight-week program, led by Influencer Journalism, will equip five newsrooms with funding, coaching, and a proven framework for creator partnerships
