The Question to Ask Before You Pick a Creator Partner
Most newsrooms start by scrolling for creators. The ones building partnerships that actually work start somewhere else.
Research
4 articles
What Next Gen News 2 Reveals About Why Young Audiences Want News But Still Aren't Finding Yours
New research from FT Strategies and Knight Lab confirms what we’ve been saying: Next gen audiences are hungry for news. The problem isn’t demand—it’s delivery
The Creator-Newsroom Convergence Is Here. Now What?
Introducing the STEPP Framework, MLK50's creator-in-residence experiment, and why disclosure matters more than you think
In Newsroom - Influencer Partnerships, Disclosure Matters More Than You Think
Without rigorous, clear disclosure in every partnership, both the newsroom's reputation and the creator's authenticity are at stake.
The STEPP Framework: A Comprehensive Guide to Ethical Creator-Newsroom Partnerships
We offer a structured approach to navigating this emerging space while protecting what matters most: the public’s trust in journalism.