The inaugural CatchLight Creator Collaboration Cohort brought five newsrooms together for eight weeks to build ethical, effective creator partnerships from the ground up. Here is what they built, what they learned, and how they did it, in their own words and ours.
A newsroom with no dedicated social staff used the cohort to assemble a cross-team working group and plan its first original creator collaboration, a series on the city's beloved sausage culture.
For a nonpartisan newsroom covering politics, the toughest part of a creator partnership came before any outreach: deciding which creators it could work with without putting its credibility at risk.
How a statewide newsroom known for long-form reporting turned to two Montana creators to build brand awareness in a market it was working to enter.
This spring, five newsrooms spent eight weeks building real creator partnerships from the ground up. Here is what they learned, and what it means for any newsroom considering this work.
