Ana Clara Otoni

Brazilian-American journalist & strategist with 15 years of experience using storytelling to build community in news and tech. She’s worked in nonprofit and legacy media & tech startups (CalMatters, O Globo, Hive). Ana is on NAHJ LGBTQIA+ Task Force.

2 articles

Case studies

High Country News Went From Direct Mail to TikTok Creators to Reach a New Generation of Readers

How a 50-year-old newsroom experimented with social media creators to reach communities it hadn’t reached before while keeping loyal readers engaged

Ana Clara Otoni Jan 22, 2026

Case studies

MLK50's Creator Residency Faced Every Ethical Complication. They Planned for That

How the Memphis newsroom set boundaries, handled a crisis, and built a model other outlets can follow

Ana Clara Otoni Dec 2, 2025

The Question to Ask Before You Pick a Creator Partner

Who Does Creator Journalism Actually Serve?

CatchLight Local and Influencer Journalism Launch Creator Collaboration Cohort

High Country News Went From Direct Mail to TikTok Creators to Reach a New Generation of Readers

MLK50's Creator Residency Faced Every Ethical Complication. They Planned for That