Ana Clara Otoni - Influencer Journalism

Latest news

A YouTuber Is Broadcasting the World Cup to Brazil. A Network Used to Do That.

How CazéTV took over Brazilian sports media, and what newsrooms can learn from it

Adriana Lacy Jul 2, 2026

Case studies

How a Journalist-Turned-Influencer Transformed Sports Broadcast In Brazil

From Twitch to World Cup Rights: How CazéTV Broke, and Repeated, Sports Media

Ana Clara Otoni Jun 19, 2026

The Question to Ask Before You Pick a Creator Partner

Most newsrooms start by scrolling for creators. The ones building partnerships that actually work start somewhere else.

Adriana Lacy May 11, 2026

Brazilian-American journalist & strategist with 15 years of experience using storytelling to build community in news and tech. She’s worked in nonprofit and legacy media & tech startups (CalMatters, O Globo, Hive). Ana is on NAHJ LGBTQIA+ Task Force.

3 articles

How a Journalist-Turned-Influencer Transformed Sports Broadcast In Brazil

Case studies

How a Journalist-Turned-Influencer Transformed Sports Broadcast In Brazil

From Twitch to World Cup Rights: How CazéTV Broke, and Repeated, Sports Media

Ana Clara Otoni Jun 19, 2026

High Country News Went From Direct Mail to TikTok Creators to Reach a New Generation of Readers

Case studies

High Country News Went From Direct Mail to TikTok Creators to Reach a New Generation of Readers

How a 50-year-old newsroom experimented with social media creators to reach communities it hadn’t reached before while keeping loyal readers engaged

Ana Clara Otoni Jan 22, 2026

MLK50's Creator Residency Faced Every Ethical Complication. They Planned for That

Case studies

MLK50's Creator Residency Faced Every Ethical Complication. They Planned for That

How the Memphis newsroom set boundaries, handled a crisis, and built a model other outlets can follow

Ana Clara Otoni Dec 2, 2025