New research from FT Strategies and Knight Lab breaks the myth — plus why the "E" in STEPP matters more than ever, and what we're up to at the Saudi Media Forum.
Learn how to set meaningful KPIs that reflect your newsroom’s mission, with practical tips for measuring impact, engagement, and community outcomes from influencer collaborations.
Journalist-influencer partnerships offer new ways to reach audiences but raise ethical issues around credibility, objectivity, and transparency that must be managed to preserve trust.
While one cannot deny the influence of social media influencers, it is very important to remember that traditional journalism still plays a huge role in our society.
