A YouTuber Is Broadcasting the World Cup to Brazil. A Network Used to Do That.
How CazéTV took over Brazilian sports media, and what newsrooms can learn from it
Featured Posts
3 articles
Defining Meaningful KPIs for Newsroom–Influencer Collaborations
Learn how to set meaningful KPIs that reflect your newsroom’s mission, with practical tips for measuring impact, engagement, and community outcomes from influencer collaborations.
The Role of Influencers in Media
As influencers shape how young audiences get news, this piece explores what journalism can learn and where it must draw the line.
The Evolution of Journalists into Influencers
Influencer journalists now have a greater influence than ever before.