A 29-year-old YouTuber now matches France’s biggest network in audience trust. TF1 is partnering with him — and creators like him — to lend the newsroom some of that credibility. Early results suggest some of these alliances aren’t working
A newsroom with no dedicated social staff used the cohort to assemble a cross-team working group and plan its first original creator collaboration, a series on the city's beloved sausage culture.
For a nonpartisan newsroom covering politics, the toughest part of a creator partnership came before any outreach: deciding which creators it could work with without putting its credibility at risk.
New research from FT Strategies and Knight Lab breaks the myth — plus why the "E" in STEPP matters more than ever, and what we're up to at the Saudi Media Forum.
New research from FT Strategies and Knight Lab confirms what we’ve been saying: Next gen audiences are hungry for news. The problem isn’t demand—it’s delivery
For 50 years, High Country News used direct mail to find readers. Then they partnered with a TikTok creator who understands water policy. Here's what happened and what it teaches about platform-native content
How a 50-year-old newsroom experimented with social media creators to reach communities it hadn’t reached before while keeping loyal readers engaged
The Reuters Institute's 2026 report confirms creators are essential to journalism distribution. Plus: joining WAN-IFRA's News Creator Exchange board, and what it looks like to invest in genuine partnerships
Introducing the STEPP Framework, MLK50's creator-in-residence experiment, and why disclosure matters more than you think
Without rigorous, clear disclosure in every partnership, both the newsroom's reputation and the creator's authenticity are at stake.
We offer a structured approach to navigating this emerging space while protecting what matters most: the public’s trust in journalism.
How the Memphis newsroom set boundaries, handled a crisis, and built a model other outlets can follow
Learn how to set meaningful KPIs that reflect your newsroom’s mission, with practical tips for measuring impact, engagement, and community outcomes from influencer collaborations.
Newsrooms must set realistic expectations. Influencer partnerships are not a magic bullet for driving traffic or instant revenue.
As influencers shape how young audiences get news, this piece explores what journalism can learn and where it must draw the line.
