Influencer Journalism Newsletter A YouTuber Is Broadcasting the World Cup to Brazil. A Network Used to Do That. How CazéTV took over Brazilian sports media, and what newsrooms can learn from it Adriana Lacy Jul 2, 2026
Case studies How a Journalist-Turned-Influencer Transformed Sports Broadcast In Brazil From Twitch to World Cup Rights: How CazéTV Broke, and Repeated, Sports Media Ana Clara Otoni Jun 19, 2026
Influencer Journalism Newsletter The Question to Ask Before You Pick a Creator Partner Most newsrooms start by scrolling for creators. The ones building partnerships that actually work start somewhere else. Adriana Lacy May 11, 2026
Co-Creation Tips Leveraging Influencer Strategies Journalists can learn from influencers by being authentic, engaging audiences, and transparent while keeping ethics intact to build trust and connect better. The future of journalism is community driven and interactive. Adriana Lacy Feb 5, 2025
