New research from FT Strategies and Knight Lab breaks the myth — plus why the "E" in STEPP matters more than ever, and what we're up to at the Saudi Media Forum.
New research from FT Strategies and Knight Lab confirms what we’ve been saying: Next gen audiences are hungry for news. The problem isn’t demand—it’s delivery
Journalist-influencer partnerships offer new ways to reach audiences but raise ethical issues around credibility, objectivity, and transparency that must be managed to preserve trust.
While one cannot deny the influence of social media influencers, it is very important to remember that traditional journalism still plays a huge role in our society.
Journalists can learn from influencers by being authentic, engaging audiences, and transparent while keeping ethics intact to build trust and connect better. The future of journalism is community driven and interactive.
