A 29-year-old YouTuber now matches France’s biggest network in audience trust. TF1 is partnering with him — and creators like him — to lend the newsroom some of that credibility. Early results suggest some of these alliances aren’t working
A newsroom with no dedicated social staff used the cohort to assemble a cross-team working group and plan its first original creator collaboration, a series on the city's beloved sausage culture.
For a nonpartisan newsroom covering politics, the toughest part of a creator partnership came before any outreach: deciding which creators it could work with without putting its credibility at risk.
Influencer Management
In today's fragmented media landscape, connecting trusted journalism with influential digital voices is more crucial than ever. Our partnerships help newsrooms reach new audiences authentically. We connect media organizations with influential digital creators to build strategic storytelling partnerships. Our matchmaking service ensures authentic alignment between newsrooms and influencers, creating content that reaches new audiences while maintaining editorial integrity.
As platforms increasingly prioritize short-form video content, newsrooms must adapt their storytelling approaches while maintaining journalistic excellence. We're here to guide that transformation. Transform your newsroom's video strategy for today's attention economy. Our expert team guides media organizations in creating compelling short-form content that drives engagement without compromising journalistic standards, helping you build a sustainable video operation.
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The most successful digital creators have mastered the art of authentic audience connection. We help journalists apply these engagement strategies while staying true to their editorial mission. Master the techniques for building genuine connections with digital audiences through our hands-on workshops and training programs. We teach journalists and media organizations how to adopt proven engagement practices from the influencer world while staying true to their journalistic mission. Learn more JOIN US
