A 29-year-old YouTuber now matches France’s biggest network in audience trust. TF1 is partnering with him — and creators like him — to lend the newsroom some of that credibility. Early results suggest some of these alliances aren’t working
A newsroom with no dedicated social staff used the cohort to assemble a cross-team working group and plan its first original creator collaboration, a series on the city's beloved sausage culture.
For a nonpartisan newsroom covering politics, the toughest part of a creator partnership came before any outreach: deciding which creators it could work with without putting its credibility at risk.
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Last Updated: February 10, 2025
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