New research from FT Strategies and Knight Lab breaks the myth — plus why the "E" in STEPP matters more than ever, and what we're up to at the Saudi Media Forum.
New research from FT Strategies and Knight Lab confirms what we’ve been saying: Next gen audiences are hungry for news. The problem isn’t demand—it’s delivery
Adriana Lacy is the founder and CEO of Field Nine Group, where she leads Influencer Journalism and developed the STEPP Framework for ethical newsroom-creator partnerships. Previously, she worked at The New York Times, LA Times, and Axios.
New research from FT Strategies and Knight Lab breaks the myth — plus why the "E" in STEPP matters more than ever, and what we're up to at the Saudi Media Forum.
New research from FT Strategies and Knight Lab confirms what we’ve been saying: Next gen audiences are hungry for news. The problem isn’t demand—it’s delivery
For 50 years, High Country News used direct mail to find readers. Then they partnered with a TikTok creator who understands water policy. Here's what happened and what it teaches about platform-native content
The Reuters Institute's 2026 report confirms creators are essential to journalism distribution. Plus: joining WAN-IFRA's News Creator Exchange board, and what it looks like to invest in genuine partnerships
Learn how to set meaningful KPIs that reflect your newsroom’s mission, with practical tips for measuring impact, engagement, and community outcomes from influencer collaborations.
Journalist-influencer partnerships offer new ways to reach audiences but raise ethical issues around credibility, objectivity, and transparency that must be managed to preserve trust.
