New research from FT Strategies and Knight Lab breaks the myth — plus why the "E" in STEPP matters more than ever, and what we're up to at the Saudi Media Forum.
New research from FT Strategies and Knight Lab confirms what we’ve been saying: Next gen audiences are hungry for news. The problem isn’t demand—it’s delivery
Adriana Lacy is the founder and CEO of Field Nine Group, where she leads Influencer Journalism and developed the STEPP Framework for ethical newsroom-creator partnerships. Previously, she worked at The New York Times, LA Times, and Axios.
While one cannot deny the influence of social media influencers, it is very important to remember that traditional journalism still plays a huge role in our society.
Journalists can learn from influencers by being authentic, engaging audiences, and transparent while keeping ethics intact to build trust and connect better. The future of journalism is community driven and interactive.
