Research

Research

What Next Gen News 2 Reveals About Why Young Audiences Want News But Still Aren't Finding Yours

New research from FT Strategies and Knight Lab confirms what we’ve been saying: Next gen audiences are hungry for news. The problem isn’t demand—it’s delivery

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Adriana Lacy Feb 1, 2026

Influencer Journalism Newsletter

The Creator-Newsroom Convergence Is Here. Now What?

Introducing the STEPP Framework, MLK50's creator-in-residence experiment, and why disclosure matters more than you think

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Adriana Lacy Jan 8, 2026

STEPP Framework

In Newsroom - Influencer Partnerships, Disclosure Matters More Than You Think

Without rigorous, clear disclosure in every partnership, both the newsroom's reputation and the creator's authenticity are at stake.

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Adriana Lacy Jan 8, 2026

STEPP Framework

The STEPP Framework: A Comprehensive Guide to Ethical Creator-Newsroom Partnerships

We offer a structured approach to navigating this emerging space while protecting what matters most: the public’s trust in journalism.

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Adriana Lacy Jan 8, 2026