Who We Are

We empower media organizations to engage audiences where they are – on social platforms, through compelling short-form video, and via trusted digital voices.      LEARN MORE      JOIN US

Where Journalism Meets New Media

The media landscape has fundamentally shifted. As social platforms prioritize short-form video and audiences increasingly turn to digital creators for information, newsrooms must evolve while maintaining their journalistic integrity. We help newsrooms and media organizations thrive in this new era by combining journalistic excellence with influencer partnerships and modern storytelling techniques. Traditional journalism brings deep reporting, fact-checking, and editorial standards. Social media creators bring authentic engagement, platform expertise, and massive reach. We bridge these worlds. Through strategic partnerships, video production training, and engagement workshops, we empower media organizations to tell powerful stories that reach today's audiences where they are – without compromising the foundations of quality journalism.

Our Mission

To strengthen journalism in the digital age by connecting newsrooms with influential voices, teaching short-form video excellence, and sharing proven audience engagement strategies.

Our Vision

To build a media ecosystem where traditional journalism thrives on social platforms, reaching audiences where they are with stories that matter.

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Our Founder

Adriana Lacy brings a unique perspective to the intersection of journalism and social media as both a veteran journalist and digital innovator. Named to Forbes 30 Under 30, she has pioneered approaches to short-form video storytelling while working in newsrooms, giving her firsthand understanding of how media organizations can evolve for the digital age without compromising journalistic standards.

She leads a dynamic team of digital media experts who share her vision for the future of journalism. Our crew includes experienced video producers who understand the nuances of platform-specific storytelling, social media strategists who stay ahead of ever-evolving trends, and engagement specialists who know how to build meaningful connections with digital audiences. Together, we combine deep newsroom experience with cutting-edge digital expertise to help media organizations thrive in today's landscape.

We're hiring!

Join our dynamic team and make an impact.

OPEN POSITIONS