CatchLight Local and Influencer Journalism Launch Creator Collaboration Cohort
The eight-week program, led by Influencer Journalism, will equip five newsrooms with funding, coaching, and a proven framework for creator partnerships
STEPP Framework
2 articles
In Newsroom - Influencer Partnerships, Disclosure Matters More Than You Think
Without rigorous, clear disclosure in every partnership, both the newsroom's reputation and the creator's authenticity are at stake.
The STEPP Framework: A Comprehensive Guide to Ethical Creator-Newsroom Partnerships
We offer a structured approach to navigating this emerging space while protecting what matters most: the public’s trust in journalism.