The Creator-Newsroom Convergence Is Here. Now What?
Introducing the STEPP Framework, MLK50's creator-in-residence experiment, and why disclosure matters more than you think
STEPP Framework
2 articles
In Newsroom - Influencer Partnerships, Disclosure Matters More Than You Think
Without rigorous, clear disclosure in every partnership, both the newsroom's reputation and the creator's authenticity are at stake.
The STEPP Framework: A Comprehensive Guide to Ethical Creator-Newsroom Partnerships
We offer a structured approach to navigating this emerging space while protecting what matters most: the public’s trust in journalism.