The Creator-Newsroom Convergence Is Here. Now What?

Introducing the STEPP Framework, MLK50's creator-in-residence experiment, and why disclosure matters more than you think

Adriana Lacy Jan 8, 2026

In Newsroom - Influencer Partnerships, Disclosure Matters More Than You Think

Without rigorous, clear disclosure in every partnership, both the newsroom's reputation and the creator's authenticity are at stake.

Adriana Lacy Jan 8, 2026

We offer a structured approach to navigating this emerging space while protecting what matters most: the public’s trust in journalism.

Adriana Lacy Jan 8, 2026

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Introducing the STEPP Framework, MLK50's creator-in-residence experiment, and why disclosure matters more than you think

Adriana Lacy Jan 8, 2026