Influencer Journalism Newsletter - Influencer Journalism

Your Next Creator Partner Might Be a Professor

The latest High Country News collab proves the best creator partnerships aren't where you think

Adriana Lacy Mar 3, 2026

"Just Go Independent" Is Not a Strategy

375 journalists lost their jobs at The Washington Post. The answer isn't solo vs. institutional but what we build between the two.

Adriana Lacy Feb 18, 2026

Young People Aren't Avoiding News. They're Avoiding You.

New research from FT Strategies and Knight Lab breaks the myth — plus why the "E" in STEPP matters more than ever, and what we're up to at the Saudi Media Forum.

Adriana Lacy Feb 2, 2026

How a Creator Partnership Helped a 50-Year-Old Newsroom Reach Policymakers

For 50 years, High Country News used direct mail to find readers. Then they partnered with a TikTok creator who understands water policy. Here's what happened and what it teaches about platform-native content

Adriana Lacy Jan 26, 2026

The 2026 Creator Predictions Newsrooms Need to Read

The Reuters Institute's 2026 report confirms creators are essential to journalism distribution. Plus: joining WAN-IFRA's News Creator Exchange board, and what it looks like to invest in genuine partnerships

Adriana Lacy Jan 15, 2026

The Creator-Newsroom Convergence Is Here. Now What?

Introducing the STEPP Framework, MLK50's creator-in-residence experiment, and why disclosure matters more than you think

Adriana Lacy Jan 8, 2026