Influencer Journalism Newsletter The Creator-Newsroom Convergence Is Here. Now What? Introducing the STEPP Framework, MLK50's creator-in-residence experiment, and why disclosure matters more than you think Adriana Lacy Jan 8, 2026
STEPP Framework In Newsroom - Influencer Partnerships, Disclosure Matters More Than You Think Without rigorous, clear disclosure in every partnership, both the newsroom's reputation and the creator's authenticity are at stake. Adriana Lacy Jan 8, 2026
STEPP Framework The STEPP Framework: A Comprehensive Guide to Ethical Creator-Newsroom Partnerships We offer a structured approach to navigating this emerging space while protecting what matters most: the public’s trust in journalism. Adriana Lacy Jan 8, 2026
Co-Creation Tips Leveraging Influencer Strategies Journalists can learn from influencers by being authentic, engaging audiences, and transparent while keeping ethics intact to build trust and connect better. The future of journalism is community driven and interactive. Adriana Lacy Feb 5, 2025
