# Influencer Journalism 
> The resource for newsroom-creator partnerships. Case studies, frameworks, and strategies for ethical collaboration in journalism.
Public Ghost content for AI and LLM tooling. Use `/llms-full.txt` for consolidated page and post context.
Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`).

## Pages
- [About Us](https://news.influencerjournalism.com/about-us-687fe8267a0590001b437f78.md) - Who We Are We empower media organizations to engage audiences where they are – on social platforms, through compelling short-form video, and via trusted digital voices. LEARN MORE JOIN US Where Journalism Meets New Media The media landscape has fundamentally shifted. As social platforms prioritize…
- [About this site](https://news.influencerjournalism.com/about.md) - Influencer Journalism Blog is an independent publication launched in July 2025 by Adriana Lacy. If you subscribe today, you'll get full access to the website as well as email newsletters about new content when it's available. Your subscription makes this site possible, and allows Influencer Journal…
- [Blog](https://news.influencerjournalism.com/blog-687fe8267a0590001b437f7c.md) - Explore the World of Influencer Journalism Welcome to our blog, your go-to source for insights and trends in influencer journalism. Stay informed with expert tips and the latest news to elevate your storytelling and collaboration efforts. SUBSCRIBE LEARN MORE Industry Insights Explore Our Latest In…
- [Contact Us](https://news.influencerjournalism.com/contact-us-687fe8267a0590001b437f7b.md) - Contact Us Get in Touch We’re here to assist you with any inquiries or collaboration opportunities. Reach out today! Connect Get in Touch We'd love to hear from you! Email For inquiries or collaboration, reach us anytime. hello@influencerjournalism.io Phone We're here to assist you with any questio…
- [Documents](https://news.influencerjournalism.com/documents.md) - Documents Explore Our Documents Download
- [Home](https://news.influencerjournalism.com/home-687fe8267a0590001b437f77.md) - Where Journalism Meets Influence. Influencer Journalism bridges the gap between traditional newsrooms and digital-first storytelling. We empower media organizations to engage audiences where they are – on social platforms, through compelling short-form video, and via trusted digital voices. Work Wi…
- [Newsletter](https://news.influencerjournalism.com/newsletter.md) - Stay Informed with Influencer Journalism Insights Join our community of engaged readers and gain exclusive access to the latest trends and stories in influencer journalism. Our newsletter delivers valuable insights straight to your inbox, helping you stay ahead in the ever-evolving media landscape.…
- [Privacy Policy](https://news.influencerjournalism.com/privacy-policy-687fe8267a0590001b437f7d.md) - Information Privacy Policy Last Updated: February 10, 2025 Table of contents Our Commitment to Privacy Information We Collect How We Use Your Information Information Sharing Data Protection Your Choices Cookie Policy Updates to This Policy Our Commitment to Privacy Influencer Journalism ("we," "our…
- [Services](https://news.influencerjournalism.com/services-687fe8267a0590001b437f79.md) - Influencer Management Influencer Partnership Matching & Management In today's fragmented media landscape, connecting trusted journalism with influential digital voices is more crucial than ever. Our partnerships help newsrooms reach new audiences authentically. We connect media organizations with i…
- [Terms of Service](https://news.influencerjournalism.com/terms-of-service.md) - Information Terms of Service Last Updated: February 10, 2025 Table of contents Welcome to Influencer Journalism Our Services Use of Our Services Partnership Matching Program Workshop and Training Services Payment Terms Intellectual Property Confidentiality Disclaimer of Warranties Limitation of Lia…
- [Work With Us](https://news.influencerjournalism.com/work-with-us.md) - Collaborate Join Our Team We’re currently accepting applications from influencers and creators interested in news content. Selected creators will receive training in foundational journalism practices, ethics, fact-checking, and responsible reporting. GET STARTED LEARN MORE Collaborate Partnering wi…

## Posts
- [How a French Broadcaster Is Racing to Transfer a Creator’s Trust back to the newsroom](https://news.influencerjournalism.com/hugodecrypte-tf1-france-creators.md) - A 29-year-old YouTuber now matches France’s biggest network in audience trust. TF1 is partnering with him — and creators like him — to lend the newsroom some of that credibility. Early results suggest some of these alliances aren’t working
- [Signal Cleveland: Building the Structure for Creator Work](https://news.influencerjournalism.com/creator-collaboration-newsroom-signal-cleveland.md) - A newsroom with no dedicated social staff used the cohort to assemble a cross-team working group and plan its first original creator collaboration, a series on the city's beloved sausage culture.
- [The Texas Tribune: Working Through the Hard Questions First](https://news.influencerjournalism.com/newsroom-creator-collaboration-texas-tribune.md) - For a nonpartisan newsroom covering politics, the toughest part of a creator partnership came before any outreach: deciding which creators it could work with without putting its credibility at risk.
- [Montana Free Press: Reaching a New Market Through Creators](https://news.influencerjournalism.com/newsroom-creator-collaboration-montana-free-press.md) - How a statewide newsroom known for long-form reporting turned to two Montana creators to build brand awareness in a market it was working to enter.
- [We Ran a Creator Partnership Cohort With Five Newsrooms. The Creators Were the Easy Part.](https://news.influencerjournalism.com/creator-partnership-newsrooms-journalism.md) - This spring, five newsrooms spent eight weeks building real creator partnerships from the ground up. Here is what they learned, and what it means for any newsroom considering this work.
- [A YouTuber Is Broadcasting the World Cup to Brazil. A Network Used to Do That.](https://news.influencerjournalism.com/cazetv-influencers-world-cup-creators.md) - How CazéTV took over Brazilian sports media, and what newsrooms can learn from it
- [How a Journalist-Turned-Influencer Transformed Sports Broadcast In Brazil](https://news.influencerjournalism.com/cazetv-case-study-brazil-sports-broadcasting.md) - From Twitch to World Cup Rights: How CazéTV Broke, and Repeated, Sports Media
- [The Question to Ask Before You Pick a Creator Partner](https://news.influencerjournalism.com/newsroom-creator-influencer-partnerships-journalism.md) - Most newsrooms start by scrolling for creators. The ones building partnerships that actually work start somewhere else.
- [Who Does Creator Journalism Actually Serve?](https://news.influencerjournalism.com/who-does-creator-journalism-actually-serve.md) - The industry found its next big thing. Newsrooms are still waiting for something useful.
- [CatchLight Local and Influencer Journalism Launch Creator Collaboration Cohort](https://news.influencerjournalism.com/catchlight-local-creator-collaboration-cohort-newsroom-influencers.md) - The eight-week program, led by Influencer Journalism, will equip five newsrooms with funding, coaching, and a proven framework for creator partnerships
- [Your Next Creator Partner Might Be a Professor](https://news.influencerjournalism.com/creator-newsroom-influencer-partners.md) - The latest High Country News collab proves the best creator partnerships aren't where you think
- ["Just Go Independent" Is Not a Strategy](https://news.influencerjournalism.com/wapo-layoffs-creator-infrastructure.md) - 375 journalists lost their jobs at The Washington Post. The answer isn't solo vs. institutional but what we build between the two.
- [Young People Aren't Avoiding News. They're Avoiding You.](https://news.influencerjournalism.com/young-people-news-journalism-tiktok.md) - New research from FT Strategies and Knight Lab breaks the myth — plus why the "E" in STEPP matters more than ever, and what we're up to at the Saudi Media Forum.
- [What Next Gen News 2 Reveals About Why Young Audiences Want News But Still Aren't Finding Yours](https://news.influencerjournalism.com/next-gen-news-2-report-ft-strategies-knight-lab.md) - New research from FT Strategies and Knight Lab confirms what we’ve been saying: Next gen audiences are hungry for news. The problem isn’t demand—it’s delivery
- [How a Creator Partnership Helped a 50-Year-Old Newsroom Reach Policymakers](https://news.influencerjournalism.com/how-a-creator-partnership-helped-a-50-year-old-newsroom-reach-policymakers.md) - For 50 years, High Country News used direct mail to find readers. Then they partnered with a TikTok creator who understands water policy. Here's what happened and what it teaches about platform-native content
- [High Country News Went From Direct Mail to TikTok Creators to Reach a New Generation of Readers](https://news.influencerjournalism.com/high-country-news-went-from-direct-mail-to-tiktok-creators-to-reach-a-new-generation-of-readers.md) - How a 50-year-old newsroom experimented with social media creators to reach communities it hadn’t reached before while keeping loyal readers engaged
- [The 2026 Creator Predictions Newsrooms Need to Read](https://news.influencerjournalism.com/2026-creator-predictions-newsrooms-influencer-journalism.md) - The Reuters Institute's 2026 report confirms creators are essential to journalism distribution. Plus: joining WAN-IFRA's News Creator Exchange board, and what it looks like to invest in genuine partnerships
- [The Creator-Newsroom Convergence Is Here. Now What?](https://news.influencerjournalism.com/creator-newsroom-influencer-guide.md) - Introducing the STEPP Framework, MLK50's creator-in-residence experiment, and why disclosure matters more than you think
- [In Newsroom - Influencer Partnerships, Disclosure Matters More Than You Think](https://news.influencerjournalism.com/newsroom-creator-disclosure-transparency-ftc.md) - Without rigorous, clear disclosure in every partnership, both the newsroom's reputation and the creator's authenticity are at stake.
- [The STEPP Framework: A Comprehensive Guide to Ethical Creator-Newsroom Partnerships](https://news.influencerjournalism.com/stepp-framework-ethics-influencers-creator-newsroom-partnerships.md) - We offer a structured approach to navigating this emerging space while protecting what matters most: the public’s trust in journalism.
- [MLK50's Creator Residency Faced Every Ethical Complication. They Planned for That](https://news.influencerjournalism.com/mlk50-creator-in-residence-journalism-ethics.md) - How the Memphis newsroom set boundaries, handled a crisis, and built a model other outlets can follow
- [Defining Meaningful KPIs for Newsroom–Influencer Collaborations](https://news.influencerjournalism.com/defining-meaningful-kpis-newsroom-influencer-collaborations.md) - Learn how to set meaningful KPIs that reflect your newsroom’s mission, with practical tips for measuring impact, engagement, and community outcomes from influencer collaborations.
- [Setting Realistic Expectations for Influencer Collaborations in Newsrooms](https://news.influencerjournalism.com/setting-realistic-expectations-for-influencer-collaborations-in-newsrooms.md) - Newsrooms must set realistic expectations. Influencer partnerships are not a magic bullet for driving traffic or instant revenue.
- [The Role of Influencers in Media](https://news.influencerjournalism.com/the-role-of-influencers-in.md) - As influencers shape how young audiences get news, this piece explores what journalism can learn and where it must draw the line.
- [Navigating Ethical Waters](https://news.influencerjournalism.com/news-influencers-ethics.md) - Journalist-influencer partnerships offer new ways to reach audiences but raise ethical issues around credibility, objectivity, and transparency that must be managed to preserve trust.
- [The Role of Influencers in Shaping Public Perception of News](https://news.influencerjournalism.com/news-influencers-public-perception.md) - While one cannot deny the influence of social media influencers, it is very important to remember that traditional journalism still plays a huge role in our society.
- [Leveraging Influencer Strategies](https://news.influencerjournalism.com/news-influencers-community-engagement.md) - Journalists can learn from influencers by being authentic, engaging audiences, and transparent while keeping ethics intact to build trust and connect better. The future of journalism is community driven and interactive.
- [The Evolution of Journalists into Influencers](https://news.influencerjournalism.com/news-influencers-journalism.md) - Influencer journalists now have a greater influence than ever before.

## Optional
- [RSS Feed](https://news.influencerjournalism.com/rss/)
- [Sitemap](https://news.influencerjournalism.com/sitemap.xml)
- [Full content of pages and posts](https://news.influencerjournalism.com/llms-full.txt)